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HTML/DHTML/JS/CSS |
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Cold Fusion |
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JSP/ASP/WAP |
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Basic JAVA and .NET |
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MS SQL 2000 |
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PostGres/Oracle |
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DTS |
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Stored Procedures |
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Views |
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SEO Principals |
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Google Adword |
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Adobe Photoshop |
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Macromedia Flash |
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todd@marumba.com |

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 | PROFESSIONAL PROFILE |  |
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E-commerce Initiatives |
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Site design - technical to graphical |
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Site Navigation/Usability |
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Browser Compatibility |
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SQL/Database Access |
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Flash Experience |
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Search Engine Optimization (SEO) |
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Email Campaigns |
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Merchandising Expertise |
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Project Management |
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 | EXPERIENCE |  |
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Responsibilities: Responsible for all development, functionality and maintenance of PatchLink.com, the corporate site of PatchLink, Inc, a security software firm located in Scottsdale, AZ. Converted previously HTML based site to be dynamically driven using ASP and SQL Server 2000. Some key projects included developing a login based Partner Portal, a web based content management system for updating the site, as well as responsibity of all Google Adwords/SEO functionality ("Patch Management" ranked No. 1 in natural search).
Technologies: ASP, MS SQL, IIS 6.0, HTML, DHTML, Javascript, AJAX, Google Adwords.
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Responsible for all development, maintenance and functionality of PatchLink.com, the corporate site of PatchLink, Inc, a security software firm located in Scottsdale, AZ. Converted previous HTML based site and created site to be dynamically driven using ASP/IIS 6.0 and a MS SQL/Windows Server 2003 backend. Implemented Content Management System for updating every aspect of site including all content, documentation, and reporting via a web based console. |
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Designed site for search-engine optimization assuring keywords, pages, and ranking would remain at the highest positions (#1 for keyword 'Patch Management').
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Managed Google Adwords to consistently ranked PL.com #1 in search of 'Patch Management' via site SEO and Google Adword management. Also responsible for various other corporate domains including www.moonlight.com, www.netpreceptor.com, www.patchme.com as well as PatchLink 360 Security Conference site (http://www.patchlink.com/360).
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Developed PatchLink Partner Source, an online portal for approximately 3,000 PatchLink Solution Providers (resellers) to get information on the company, its products and prices, various other sales tools. Portal built from Corporate CRM data (SalesLogix) using a single logon to created customized dynamic portal to delivers content based on account, Geographic location, and users administration privileges. |
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Developed an online process for PatchLink Solution Providers to register Prospective leads via a web based interface. |
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Developed a document management system for all documents on PatchLink.com, including creating a system for secure document retrieval. System was necessary to retrieve documents located outside of web server domain so they could not be located via URL. |
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Began internationalization of site with development of APAC and EMEA specific portals, including document translation in 8 languages. |
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Implemented 2 full site redesigns in 12 months. Actively participated as a member of the design committee. Both re-designs were delivered on-time. |
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Implemented ecommerce portal for for PatchLink's annual customer event, PatchLink 360, to include user registration as well as various business requirements. Used Verisign Payflow Pro for credit card validation. |
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Implemented a URL tracking system to overcome limitations of web statistics (no referring URL's due to ISA firewall) to help track site usage and tracking of Referring URLs. |
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Implemented RSS feeds for PatchLink Press Releases, Events, Articles and Reviews, as well as latest Microsoft Patch Announcements. |
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Created code and an administrative system for updating rotating scroller in flagship product PatchLink UPDATE. Scroller is displayed in main dashboard of UPDATE, and scrolls latest Patch releases as well as important announcements. |
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Developed multiple self-help tools so that PatchLink employees could deliver and update their own content. |
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Implemented multiple reporting tools to capture and analyze lead data, site statistics, event registrations, and self-help portals. |
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Responsibilities: As an independent contractor, currently developing websites ranging from full-blown E-commerce packages to Information portals, using various languages. Unless noted, created and coded entire site, including design of logo. A full list or URL's as well as site designs can be found under the 'Portfolio section of Marumba.com'. Demonstrations of all these features are available upon request.
Technologies: Cold Fusion, ASP, JSP, SQL Server 2000, Access, IIS 6.0, HTML, DHTML, Javascript, AJAX, Google Adwords.
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An order tracking extranet with order search capabilities. |
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Online GUI Merchandising system to update Featured Products by Category, Sub Category, and Front Page items. |
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Fully customizable site builder with an HTML wizard for Non-HTML users. Allows these users to put in text, and exports out formatted HTML. |
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A client Project Tracking tool to view projects and the hours associated with them. |
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A site administration section for the users to take the updating of the HTML on the site away from the developers, and instead gives a GUI interface to update the content of every page on the site. |
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An database driven email survey campaign with realtime results. |
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Email administration notifications functionality associated with all tools built. |
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Fully functional E-commerce sites with over 15,000 products. |
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User administration system to add/update/delete all user information associated with a 14,000 user database. |
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Search functionality to find a realtor based on over 10 different search criteria. |
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Fully customizable Front Page Administrative system. |
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A template based E-commerce system to quickly create E-commerce sites. This application is fully customizable with respect to HTML, colors, and "localized" files. |
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Responsibilities: Formerly known as Vstore, responsible for the creation and maintenance of the Vstore/Vcommerce eCommerce storefronts. Was also responsible for the integration of clients, both integrated and hosted to ensure the correct functionality of the system. Finally, was responsible for all aspects of the two corporate sites, Vcommerce.com and Vstore.com.
Technologies: Propritery JAVA based site building language, JAVA, JSP, Oracle, PostgreSQL, HTML, DHTML, Javascript.
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Coordinate project plans and deliverables with clients during pre-launch phase and determine appropriate line of client communication for post-launch management. Stores represented over 75% of online revenue. |
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Utilized proprietary technology controlling store building, administration and the shopping experience. Work ranged from creating graphics to content/code updating across the Vstore network of stores. |
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Improve end-user interfaces and functionality ranging from navigational enhancements to store categorization optimization. |
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Researched, prototyped and coded (front-end) existing shopping cart system. Decreased Cart Abandonment rate over 24% in 1st month. |
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Have developed numerous internal tools, including a Client Tracking tool for tracking of billable hours and projects, a .jsp based Employee Directory, a Customer Service tracking tool, and the Vcommerce Business Development site. (http://www.vcommerce.com/businessdevelopment) |
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Develop requirements for internal tool enhancements, marketing products/services and merchandising promotions. |
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Maintain content, code and graphics for both external company sites (http://www.vcommerce.com, http://www.vstore.com), as well as Corporate Intranet. |
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Responsibilities: In charge of all maintenance and additions for Insight.com, the e-commerce site of the computer reseller Insight. Using a propritary site building language, responsible for updating the site to support over 10,000 computer products, and over multi-million dollar sales.
Technologies: Propritery MS BASIC based site building language, Oracle, HTML, DHTML, Javascript.
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In charge of all maintenance and additions to Insight.com. |
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Part of E-commerce team that increased traffic on Insight.com from under $1,000,000 sales/month to over $8,500,000 sales/day. |
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Responsible for all Manufacturer/Supplier relations on Insight.com, including setting up over 200 specific Manufacturer "Land Pad pages" and shopping carts to drive E-commerce, creation of banners, and promotion of products on Insight.com. |
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Increased revenue of these programs from under $100,000 in Q1 1998 to over $1.5 million Q4 1998. |
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Wrote XML to accomplish one of first Business to Business XML transfers with 3Com (Quoted in InfoWorld, Sept 1998). Interviewed by Forrester Research for Report on XML - "A Rational Approach To XML", April 1999. |
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Using InterWorld and Oracle, led team that developed Insight.com as a database driven site to be rolled out late July, 1999. InterWorld project later scrapped. |
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Participated in 3 US site redesigns, and 2 International site conversions (UK,Canada). |
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Developed college football's 1997 Insight.com Bowl site. |
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 | EDUCATION |  |
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 | SKILLS |  |
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HTML/DHTML/JavaScript/CSS |
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Cold Fusion/JSP/ASP/WAP |
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Basic JAVA and .NET |
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MS SQL 2000/PostGres/Oracle |
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DTS/Stored Procedures/Views |
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Intranet/Internet security |
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SEO Principals |
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Google Adword |
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Adobe Photoshop |
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Macromedia Flash |
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Browser Compatibility |
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Web Architecture |
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 | REFERENCES |  |
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Available Upon Request
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